For the Love of the Shoes

Saturday, April 21, 2012

The Air Jordan Retro 12 “Playoffs” landed in stores. This is a great shoe—a great silhouette and style and great colors.

Did I get a pair? Well, here is how the day went for me:

I woke up at 6:15 a.m. and showered, let my awesome American bulldog outside, and then ate a quick breakfast. I had to get ready and dressed for work, since I had to be in at 9:45 a.m. that day.

I left my house around 7:15 a.m. and got to the University Park Mall by 7:30 a.m. I could already see a decent number of cars in the parking lot and a small crowd of people (8–10) by an entrance door.

I went to a side entrance that not as many people know about. I got in and went to Foot Locker—my preferred local shoe store—and saw two people ahead of me, which meant I would be #3 and guaranteed a pair. :) The downside: it was 7:30 a.m., and the store did not open until 9:00 a.m. So, we all just stood there and chitchatted about Jordan shoes and random stuff to pass the time. But the time goes slowly no matter what you talk about.

Gradually, more and more people started to filter in. Our local mall has two Jordan Brand locations: Foot Locker and Finish Line. The line at Foot Locker was already 12 people deep, so the people coming in just walked down to Finish Line to wait. I heard they had 18 pairs there and 12 at Foot Locker.

But then at 8:50 a.m., the employees got there and slowly started the opening of the store. At 9:00 a.m., they started giving out tickets for specific sizes, size 10 for me. The ticket guarantees your pair. It all went smoothly.

I was out of the mall and on my way to let my dog back outside by 9:05 a.m. before heading to work on time so I can keep getting paychecks to feed my shoe habit.

Oh, about the shoes:

The original Air Jordan 12 was released in 1996–97 and was the first Air Jordan shoe in the Jordan Brand line.

That season, Jordan lost the MVP by the narrowest margin in NBA history to Karl Malone, who helped lead his Jazz to the NBA Finals only to fall to Jordan and the Bulls. Jordan wore the Air Jordan 12s when he took home his fifth NBA title and fifth NBA Finals MVP.

The Air Jordan 12 featured something unique in terms of design: its upper was stitched to resemble the Japanese Rising Sun flag. The Air Jordan 12 also was the most durable shoe out of the whole Jordan shoe series. In addition, it provided the most ankle support, which was great for keeping Jordan on the floor for the whole season.

Jordan Brand was born in September 1997 when Nike decided to launch this new sub brand, and the Air Jordan 12 was the first shoe to be a part of the collection. Interestingly, it did not have the Nike logo anywhere on the shoe—not even on the insole.

Hope you enjoyed!

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